connotationn.

connotation (n.)1530s, from Medieval Latin connotationem (nominative connotatio), from connotat-, past participle stem of connotare "signify in addition to the main meaning," a term in logic, literally "to mark along with," from Latin com- "together" (see com-) + notare "to mark" (see note). A word denotes its primary meaning, its barest adequate definition -- father denotes "one that has begotten." A word connotes the attributes commonly associated with it -- father connotes "male sex, prior existence, greater experience, affection, guidance."